Founded in China in 2012 with a passionate determination to “unite fans of Japanese culture worldwide,” Yoren has since expanded its digital marketing, CRM solutions, and consulting services globally to span China, Japan, the ASEAN countries, and even farther afield. In 2024, we relocated our headquarters to Japan, where we now provide on-site services.
Leveraging our expertise in execution-oriented strategic consulting, digital marketing, CRM, and online-offline integration, which we perfected in China’s vast market, we support Japanese companies’ global strategies. In concert with our partners, we achieve new growth in the Japanese and global markets.
Our Strengths
Capturing Local Passion by Direct Engagement
Yoren established its Japan office in 2024 to gain a firsthand understanding of the challenges facing its partners and appreciate Japan’s ever-changing market environment and needs. This allows us to provide support that’s always close at hand. Our strength lies in combining two key elements: the insights that let us touch consumers’ hearts, cultivated in China’s fiercely competitive digital consumer market, and a deep understanding of domestic Japanese business practices. Whether globally or domestically, we translate each market’s unique nature and true consumer voices into strategy, engage directly with the field of operations, and provide unwavering support until results are achieved.
Data-Driven Decision-Making
Making full use of data is part of Yoren’s DNA, a trait we cultivated within the advanced digital ecosystem that constitutes China’s consumer market. Instead of making decisions based on intuition or rule of thumb, we analyze vast amounts of data from social media, e-commerce, and CRM from multiple angles to achieve enhanced insights into consumer behavior. This enables data-driven decision-making that results in business strategies that maximize ROI.
End-to-End Support from Developing Strategy to Executing It
From planning market entry strategies to digital marketing, e-commerce agency operations, and system development, we translate strategy into actionable plans. By deploying specialized teams, we fully support you until results are achieved.
Service Offerings
Consulting
Yoren Yoren is a consulting partner that provides end-to-end support from strategic planning to execution based on multifaceted analysis of qualitative and quantitative data. Our greatest strength lies in data analysis leveraging cutting-edge technologies such as machine learning and language processing. By analyzing both structured and unstructured data such as word-of-mouth, CRM, and e-commerce sales data, we develop strategies grounded in an objective, data-driven view of the market. We then translate these strategies into real-world actions, working alongside partners to create solid business impact.
Impacting Business in Japan
We support the design of customer touchpoints based on data relating to such aspects as Chinese inbound tourism, LINE mini-apps, DX promotion, and system development. By collaborating with our clients’ development teams, we create a roadmap for realizing this approach.
Global Expansion Support
Yoren supports global expansion into China, the United States, Southeast Asia, and Africa. We assist across the board, from planning a strategy that dovetails with the characteristics of a region’s market right through to entering that market.
China, US, Southeast Asia
With our extensive business experience in the Chinese market and our knowhow as a digital trailblazer, we have expertise we can apply globally. This lets us provide support tailored to our partners’ business challenges, including market entry strategies and marketing strategies centered on digital marketing and development.
Africa
Yoren not only has an office in Egypt but, through its investments in local companies, also possesses a network of local partners and venture capital and private equity firms. Leveraging this network, we provide total business support, such as market entry, strategic planning, local expansion feasibility studies, and business start-up, all tailored to address business challenges in markets with poor information transparency.
Business Catering to Japan-Bound Chinese Tourists
China’s consumer environment has followed its own path in terms of media, payment systems, and CRM. Simply offering multilingual websites or using global media is not enough to tap into the behavioral traits of Chinese tourists. As experts in the Chinese consumer market, Yoren supports the design and execution of strategies and communication methods that perfectly reflect the experiences Chinese visitors to Japan have come to expect.
Journey Design Pre-trip to Post-trip
We design an optimal flow offering the right platform at each waypoint in the visitors’ journeys. From pre-trip information gathering, to in-trip service, reservations, and payments, through to post-trip repeat visits, we meet the needs of Chinese visitors at every stage.
Content Development that Resonates with Chinese Visitors
We develop authentic content that Chinese visitors feel at home with by blending local trends with Japan’s unique appeal.
Repeat Visits via Inbound CRM
Through platforms like WeChat, we maintain personalized touchpoints even after visitors return. We foster ongoing engagement, promoting repeat visits and cross-border e-commerce, ensuring relationships with Chinese visitors continue after their trips.
LINE Mini-App Business
Yoren has accumulated a wealth of development experience with WeChat Mini Programs in China’s consumer market, where everyday activities are increasingly being digitalized. Building on the expertise gained in designing intuitive user experiences that are easy to interact with, we now extend this capability to LINE Mini App development.
We believe that in the future Japanese market, LINE Mini Apps will evolve to meet Japan’s unique needs while following the WeChat model. This is why we prioritize designing valuable experiences that make complete sense to users, deeply analyzing Japanese user behavior rather than merely implementing features.
In addition, even when future scenarios demand advanced system integration or complex implementations, Yoren’s in-house development team will be up to the task. We can handle all stages of system development from defining requirements and carrying out design to development, roll-out, and operational maintenance.
Through our strategic experience design capabilities and advanced implementation knowhow, we enrich the Japanese purchasing experience.
Digital Transformation Promotion and System Development
Building on our advanced customer experience designs created for the Chinese market, we support business growth by developing systems driven by digital transformation (DX). These include CRM systems, specialized systems for trading card game (TCG) event management, and cross-border e-commerce platforms.
In the CRM domain, we support system design and development for both retailers and manufacturers. For retailers especially, we handle the implementation of core systems that integrate POS, ERP, and CRM. This enables not only the optimization of entire business processes ranging from customer touchpoints to inventory, sales, and accounting but also the effective use of customer data.
Our strength lies in our ability to design and implement solutions that are driven by customer data and digitalize business processes, delivering effective DX tailored to real-world scenarios. We operate not only in Japan and China but also in other international markets.
