Social Media Marketing

We negotiate with distributor-operated stores, support wholesale operations, monitor pricing integrity, and expand distribution channels.
For omnichannel delivery, we analyze monthly sales, city-level differences, and channel performance to design tailored strategies and execute sales-growth initiatives.

  • Platforms include Meituan, Eleme, and JD Daojia.

Our Strengths

  • Strategies Grounded in Chinese Consumer Insights

    When designing social media strategies, we extract the full set of review and mention data for your brand and competitors across major Chinese social platforms.
    Using machine learning–based natural language processing, we analyze which consumers respond to which brands and which types of posts.

  • Transforming Social Media Engagement into E-Commerce Growth

    We closely coordinate with e-commerce operations to measure how social media activities impact sales.
    By analyzing the relationships between post content, search volume, and sales, we execute social media operations that clearly drive revenue.

  • Qualitative Evaluation of Ad Impact via Attitude Change

    Beyond ad impressions and other media metrics, we use review and word-of-mouth analysis to track how consumer perceptions of your brand change before and after campaigns.
    This allows us to evaluate marketing initiatives both quantitatively and qualitatively, based on how they shift user awareness and attitudes.

Service Offerings

  • Operation Support for Brand-Owned Accounts on Chinese Social Platforms

    We plan and operate official brand accounts on major Chinese social platforms such as Douyin (TikTok), RED (Xiaohongshu), Weibo, WeChat, and Bilibili.
    Our one-team approach covers planning, shooting, production, and publishing.
    All content concepts are grounded in data analysis and designed to contribute to sales growth.

  • KOL-Driven Marketing Support

    Without relying on MCNs (multi-channel networks), we directly identify and contract KOLs.
    We also manage campaign direction in-house, improving content quality and ensuring that each post is optimized for the characteristics of each platform.

  • Fan Community and Group Chat Operation Support

    We operate group chats that nurture core fans and stimulate user-generated content (UGC). By attracting users from both online and offline touchpoints into fan communities, we run product introductions, interactive programs, and “member day” special offers that drive repeat purchases.
    Using our proprietary tools, we can integrate community activity with your CRM member data and official accounts, enabling tagging, segmentation, and segment-based communication.