Company Profile

Professionals in the Chinese consumer market – creating success together in a market of 1.4 billion consumers.

Integrating online and offline to create new forms of consumption is essential for winning in China’s dynamic, ever-changing consumer market.
Yoren delivers optimal next-generation consumer solutions that start online and extend seamlessly into offline channels.

CEO Message

Twelve years have passed since Yoren was founded, and during this time China’s role in the world has changed dramatically.

China, once known simply as “the market of the world,” has entered an age of maturity. Competition has intensified, and the country has become an arena—a “World Cup of business”—where global players and fast-rising Chinese brands compete head-to-head. Winning here is now a prerequisite for both companies and individuals who aspire to be true global players.

The role of foreigners in China has also evolved. As China has become one of the world leaders in both software and hardware, the focus has shifted from being “messengers of foreign culture” to becoming navigators who help Chinese products reach markets around the world.

At Yoren, we want to offer exceptional growth opportunities to people who share our belief in “connecting cultures and building a society where people can truly understand one another.”

CEO
Osamu Kaneda

Vision
“Connecting cultures to create a world where people understand one another.”
Mission
Creating New Ways for Vitalizing Consumption.
Value
Those who take on challenges are right.
Everyone cares deeply about the details.
Do work every day that you can be proud of in front of yourself and your family.
Learn from one another and keep growing.
Create value that benefits all three parties involved.

Leadership Team

CEO Osamu Kaneda

After graduating from the University of Tokyo (Faculty of Economics), Osamu joined Japan’s Ministry of Finance, working on international negotiations and parliamentary affairs. Following an MBA at the University of Rochester (USA), he joined McKinsey & Company and, after assignments in Europe and Southeast Asia, was elected Global Partner. He served as Head of the Asia-Pacific Retail Operations Practice and Head of HR for the Tokyo office.
He later moved to China and founded Yoren (You Ren Tang), where he now serves as CEO.

Osamu is also an active angel investor, having invested early in companies such as Astroscale (addressing space debris), Inaho (automated agricultural harvesting robots), and WHILL (personal mobility devices for people with disabilities). Through venture capital funds in the US and India, he invests in bioscience and other innovations beyond Yoren’s own scope.
As a personal pursuit, he runs the winery Sunset Cellars in California and spends China’s National Day holidays each October helping with the harvest.
COO Yuya Kurisu

After graduating from the University of Tokyo (Economics), Yuya joined UX consulting firm beBit, where he supported customer-value–driven transformations for companies in Japan.

He later relocated to Shanghai, analyzing how China’s advanced digital services impact business and compiling strategic recommendations for Japanese companies.
Yuya joined Yoren (Yoren Information Technology) in 2019 and, since 2023, has served as Director and General Manager (COO), overseeing all business operations.
CIO & CAO Nobuaki Kitagawa

After graduating from Hitotsubashi University (Economics), Nobuaki joined NTT DOCOMO.
Following an MBA at Georgetown University (USA), he joined CyberAgent Capital, the venture investment arm of CyberAgent, in 2007.
Since 2008 he has been based in China, leading overseas investment in China, Southeast Asia, and Korea and building local teams. He personally led early-stage investments in Asian mega-ventures such as Kakao Corp (Korea) and Tokopedia (Indonesia).

Nobuaki joined Yoren in 2023 as CIO/CAO, overseeing investment and corporate functions.
Head of E-Commerce & Marketing Division Qi Liwen

Liwen graduated from Shanghai International Studies University and began her career at Junior Achievement, one of the world’s largest youth economic education NGOs.
She then joined leading e-commerce technology company D1M, where she contributed to winning and growing major global brands such as LVMH, Kering, Richemont, L’Oréal, and Shiseido, eventually becoming Vice President.
Later, as Head of Brand Growth at emerging pet food brand “HonestBite (誠実一口)” she helped the company grow into a major industry player.
Liwen is an expert in brand digital strategy, EC, cross-border commerce, consumer operations, and CRM, with extensive international business experience across China, Japan, the US, and Europe. She joined Yoren in 2024.
Senior Director, R&D Xie Shidai

After graduating in Computer Science from Fudan University, Xie worked in Japan mainly on development projects for securities systems.
He joined Shanghai Weimob in 2015, where he led SaaS product development and technical management for EC-related solutions.
Xie joined Yoren in 2024 and now serves as Technical Director.
Head of Brand Center Chika Kobayashi

After graduating from Shanghai University of Finance and Economics, Chinatsu joined Shanghai Ezaki Glico, where she was responsible for branding and product planning for the China mainland market, launching numerous local-original brands and products.
From 2015 she worked independently for six years, providing simultaneous interpretation and translation between Japanese and Chinese governments and companies, and supporting Japanese manufacturers entering the Chinese market.
In 2021 she joined Chinese D2C pet food brand “HonestBite (誠実一口)” as a founding member and head of branding and marketing. She joined Yoren in 2024.
Head of Sales, Brand CenterMasahiko Nakahama

After graduating from Kansai University (Economics), Masahiko joined Ezaki Glico.
Following experience in sales collaborating with major national retailers, he transferred to Glico’s Shanghai subsidiary.
Over roughly 13 years, he led a wide range of sales activities—including opening the offline China market, partnering with large retailers, and driving online, O2O, and B2B (food service) channels—and, as a senior leader, made significant contributions to the company’s growth.
He joined Yoren in April 2025.
Head of Middle East & Africa Business Shin Ito

After graduating in Accounting from Nihon University (Faculty of Commerce) and qualifying as a tax accountant, Susumu worked as a tax professional in Japan.
At BearingPoint (PwC Advisory), he provided financial and tax consulting mainly for financial institutions.
After completing a master’s program at MIT (USA), he joined GCA Savvian as an M&A advisor and moved to Shanghai when GCA opened its office there in 2011. He was appointed Chengdu International Talent Ambassador in 2019.
After serving as Head of Greater China for Uzabase and as Head of China for PIALA, he joined Yoren in January 2025 to lead the Middle East and Africa business.
Director, E-Commerce Division Zhou Huiai (Carol)

Carol graduated from Zhejiang University and worked at Nanjiren E-commerce and Kaiqi E-commerce before joining Yoren in 2021.
Head of Japan Business Wataru Nakamura

After graduating from Kyoto University (Economics), Wataru spent about ten years at Accenture and Boston Consulting Group, providing management consulting across retail and consumer goods, utilities, and healthcare.
He then joined ELYZA, a company specializing in research and implementation of large language models, where he planned and developed AI solutions for enterprises in finance, infrastructure, and HR-related fields.
He joined Yoren in 2025.

Company Profile

Company name

Yoren Limited

Established

March 2012

Representative

Osamu Kaneda

Number of employees

180 (as of April 2024)

Locations

Tokyo: Hanzomon PREX South 9F, 2-5-1 Kojimachi, Chiyoda-ku, Tokyo, Japan
Shanghai: 20F, Tower A, Honghui International Plaza, 1600 Zhongshan West Road, Xuhui District, Shanghai, China
Chongqing: Room 1101, Building 18, Longhu Times Paradise Walk C, Yuzhong District, Chongqing, China
New Cairo: 2FXG+FPG, New Cairo 1, Cairo Governorate 4740310, Egypt

Advisors

Ren Yi (Chief Strategy Officer of SmartNews; former CEO of DeNA China)
Cheng Huan (Co-founder and CFO of PharmPlus; Investment Director at Trustbridge; former Vice President at Sequoia; Founder of Prospect Bridge Asset Management)