Japanese IP and entertainment content—such as manga, anime, and films—holds tremendous potential in the Chinese consumer market.
However, success requires strategies tailored to China’s unique ecosystem to enhance IP awareness and fan engagement.
Yoren creates online–offline integrated mechanisms that connect fans with brands and with each other, leveraging data-driven insights to expand both the scale and intensity of IP fan communities.
Our Strengths
Extensive Experience in China’s IP & Entertainment Market
We manage CRM programs for over 2 million IP fans in China, giving us deep insight into fan characteristics and effective methods of increasing engagement.
Direct Experience in IP Merchandise Development
We developed and operate “IPGO”, a WeChat-based IP merchandise platform jointly launched with Lawson China.
Our extensive collaborations with dozens of Japanese and Chinese IP holders enable us to support a wide range of IP commercial initiatives.
System Development & Operations for TCG (Trading Card Game) Tournaments
We have built and operated systems that support large-scale TCG tournaments in China involving thousands of participants.
Service Offerings
Solutions for IP Holders
Marketing for New Fan Acquisition
We analyze competitor positioning and IP perception across Chinese social platforms to define effective content and messaging.
Leveraging our network of KOLs/KOCs—including cosplayers—we support social media operations and expand new fan segments.
T-We analyze SKU-level data from major Chinese e-commerce platforms (Tmall, JD.com, Douyin) to identify suitable merchandise categories.
By examining online word-of-mouth, we evaluate partner brand reputation and influence to validate collaboration fit.
Leveraging our own IP merchandise development experience, we support full-cycle product development.
Offline Event Operations
We provide WeChat-based solutions for all event workflows—from announcement, reservation, and lottery management to ticket sales and onsite check-in.
Through partnerships with major IP event organizers in China, we support end-to-end event planning, design, and execution.
CRM Development & Management for Fan Community Building
We convert customers into members across multiple touchpoints—stores, merchandise, events, and e-commerce—and strengthen engagement through ongoing communication.
Features include content feeds, VIP programs, exclusive event invitations, lotteries, and pre-order modules that boost fan enthusiasm.
Arcade Game CRM Systems (Data Sync & Play Incentives)
In China, arcade gameplay data syncing and user engagement are fully mobile.
We develop CRM systems integrated with arcade machines that collect gameplay data, reward players, and deliver update notifications—enhancing long-term engagement.
Solutions for the TCG Market
Analysis of TCG Reputation & Secondary Market Pricing
We analyze social media data to measure TCG title popularity and online word-of-mouth toward new releases.
By examining secondary market sales, we identify price movements and trends across individual cards and series—providing actionable insights for product planning and SKU selection.
Integrated Systems for TCG Membership, Store Operations & Tournament Management
Designed for China’s mobile-first environment—where many shops lack POS or PCs—we provide full tournament and membership functionality on WeChat.
For users: card lists, deck registration, event listings
For shops: official store registration, tournament management tools
For HQ: reservation & lottery, Swiss-draw pairing generation, match result input, ranking creation
Our Own TCG Shop “Yocard”
Operating our own TCG shop “Yocard” in Shanghai enables us to test player onboarding methods, event formats, and rule designs.
We also support consignment sales and promotion of TCG merchandise and secondary-market products.
