We design tailored communication strategies for each member segment based on demographics and purchasing behavior.
Our initiatives include promoting repeat purchases, reactivating dormant members, and designing CRM programs that directly contribute to e-commerce revenue.
By continuously measuring the impact of CRM activities, we maximize customer lifetime value (LTV).
Our Strengths
65 Million Managed Members in China (as of Jan 2025)
We manage CRM programs for 65 million members across China.
Our experience collaborating with diverse clients enables us to support each brand in achieving its CRM goals.
Fully In-House CRM Development & Operations
We handle all CRM processes in-house—from data acquisition and cleansing to analysis, tagging, system development, and operations.
Our specialized CRM team manages the full lifecycle, enabling high-quality and rapid execution.
Proprietary Tools Enabling One-to-One Marketing
We have developed proprietary tools that integrate member data with WeChat Official Account, WeCom communities, and WeChat Mini Program survey data.
These tools automate tagging, segmentation-based actions, and campaign execution—allowing deployment within days and enabling efficient one-to-one marketing.
Service Offerings
Membership Management
Using first-party CRM data, POS data, and third-party datasets, we analyze customer attributes and behaviors.
We maximize LTV through tagging, clustering, personalized communication, and optimization of loyalty programs.
Community Management
By integrating CRM data with WeCom, we execute personalized communications aligned with member purchase behavior.
We directly evaluate the impact of these actions on revenue and operate communities through a continuous PDCA cycle of planning, execution, and reporting.
Member Security Management
We ensure both operational efficiency and data security through access control, encryption, and masking of personal information—safeguarding sensitive customer data.
