CRM & BtoC System Development Services

We define system requirements based on the ideal state of each client’s business in China and develop systems in-house that deliver the intended customer experience.
Our support spans data management—including sales, orders, inventory, and membership—and the design of membership programs.

Our Strengths

  • Deep Involvement from Requirements to CX Design

    We support the entire process—from defining business goals and product KPIs to designing the ideal customer experience.
    Our consultants and product specialists collaboratively shape system requirements aligned with China-specific business needs.

  • Fully In-House Development for End-to-End Quality

    We assume full responsibility for development, testing, and release.
    Internalizing all processes reduces communication costs and ensures high-speed, high-quality delivery.
    We minimize data exposure and support compliance with personal information protection requirements.

  • Continuous System Improvement Through Agile Development

    Because analytics, operations, and development are integrated, we iterate quickly on weekly and monthly cycles.
    Analysts and engineers collaborate closely to adjust tagging, data capture, analysis, and system updates—enabling rapid adaptation and continuous improvement.

Service Offerings

  • CRM System Development

    We develop membership systems using WeChat Mini Programs that integrate customer data from offline stores and e-commerce channels.
    We connect WeChat Official Accounts and WeCom to create personalized communication for each customer segment.
    We design strategies to promote repeat purchases, grow loyal customer bases, and build optimized membership programs.

    • Includes data integration with Tmall, JD.com, Douyin (TikTok), and owned online stores.
  • Retail System Redesign & Optimization (Stores)

    While POS-centric architectures suit Japanese retail, China’s retail environment relies heavily on e-commerce, delivery, and pickup channels, making POS-centric systems inefficient and costly.
    We redesign the entire retail system based on China’s digital standards, ensuring seamless integration of sales, order, inventory, and membership data—reducing cost while improving operational efficiency.